(Delayed) Breaking News: Flavia Still Waiting to Accept Starbucks’ Rose

Starbucks announced that it will soon provide its branded “super-premium” coffees for the Keurig instant coffee brewers. Flavia, meanwhile, is waiting for her prom date to arrive.

“Today’s announcement is a win for Starbucks, a win for GMCR and most importantly a win for consumers who want to enjoy Starbucks coffee with the Keurig Single-Cup Brewing system,” said Howard Schultz, president, ceo and chairman, Starbucks Corporation. “Our research shows that more than 80 percent of current Starbucks, customers in the U.S. do not yet own a single-cup brewer and our relationship will enable Starbucks customers to enjoy perfectly brewed Starbucks® coffee at home, one quality cup at a time.”

Full article here.

I wonder if I automatically prefer Keurig’s instant coffee system rather than Flavia’s simply because I’ve been drinking Flavia for almost five years and have only sampled Keurig’s nectar a handful of times. When you’ve been eating Honey Smacks (Editor’s note: it’s the most disgusting “popular” cereal on the market) for 4.5 years, of course you’re going to love Corn Pops, especially if life throws you a bone and you get to eat Corn Pops about once a year.

For all of you with access to Keurig brewers, congratulations. I think a tear just dropped into my House Blend with French Vanilla.

Flavia Special: Dove Hot Chocolate

I used to drink the old Flavia hot chocolate once a day for about the first two years I started working here at the office.


About two years ago, Flavia decided to turn the entire “hot chocolate via an instant coffee machine” market on its head by partnering with Dove. The product of that partnership is a 2/3 cup of excellent hot chocolate from an instant coffee machine and 1/3 cup of sewer residue.

When I think of drinking hot chocolate at the office, two things immediately come to mind:

(1) The scene from Mad Men – Pete Campbell asks his secretary to get him some hot chocolate, she brings it to him, he takes one sip, and then complains that the hot chocolate is made from hot water instead of milk.

(2) This brilliant quote from the book American Psycho by Bret Easton Ellis: “On my way out this morning I stopped at the front desk, about to complain to the doorman, when I was confronted with a new doorman, my age but balding and homely and fat. Three glazed jelly doughnuts and two steaming cups of extra-dark hot chocolate lay on the desk in front of him beside a copy of the Post opened to the comics and it struck me that I was infinitely better-looking, more successful and richer than this poor bastard would ever be and so with a passing rush of sympathy I smiled and nodded a curt though not impolite good morning without lodging a complaint.”

The good: This hot chocolate is actually quite rich, which is a pretty amazing feat considering the stuff comes out of an instant coffee machine. The flavor is excellent for about the first 2/3 of the cup.

The bad: My guess is that in order to create the intense darkness and flavor of the hot chocolate, Dove needed to inject small rocks of chocolate (and/or harsh chemicals) into the cup, which find their way into the bottom of your cup. Therefore, the last 1/3 of your chocolate is like drinking chocolate with bits of sand at the bottom.

Seriously, look at it. LOOK AT IT.

In fact, this is so unpleasant that I’ve reverted to simply abusing the hot water spigot and use the office’s powdered hot chocolate mix whenever I feel the need for a very warm and soothing beverage (which usually occurs when the building’s heat is malfunctioning and cold air is blowing during the “winter” here in Los Angeles).

Recommendation: If you like dark, rich hot chocolate and you don’t mind being wasteful after finishing 2/3 of the drink, I highly recommend the Flavia-Dove hot chocolate. In the alternative, I recommend this drink if you like eating granules of chocolate/chemicals with your hot chocolate.

Flavia Combo: Breakfast Blend with French Vanilla

Breakfast blend is one of my morning traditions. It's almost automatic: I arrive at work, put my bag down in my office, go to the lunch room, grab a coffee mug out of the cupboard, and then reach for a breakfast blend. You may notice it is described on the packet as "light roast, mild & refreshing" and I definitely have to agree that it is by far the mildest flavor we have in our arsenal. In fact it's so mild that I typically use only half a creamer pack to go with it at risk of overpowering the coffee taste entirely.

Sometimes mild coffees have a watered down consistency, but that isn't the case with breakfast blend. It still delivers a nice texture even though it doesn't pack a punch. Because it's so light it really will go with any flavor creamer you'd like to put in it and might be in running for the most palatable flavia option to drink without any cream or sugar at all.

One more thing to point out is that breakfast blend has a 2 out of 7 "strength/force" rating from the manufacturer, the lowest out of all the options we have in our office. (Note: we are currently doing research into Flavia's rating system and we will be posting on that soon.)

Given the other options in play in our office and yours, breakfast blend is going to fit the bill for most people and you could certainly do a whole lot worse. It definitely deserves our seal of approval:


Recommendation: Try a breakfast blend with only half the amount of creamer or sweetener you typically use.

Field Trip – Keurig Combo: Newman’s Special Blend with French Vanilla

Office Coffee Romance field trip!

This past weekend I had the pleasure of tasting the instant coffee at my ladyfriend’s office. Check out this fancy machine with its futuristic blue lights. It looks like alien lasers are getting blasted into my paper cup.

The coffee comes in these cupcake stumps and her office has Nestle’s Coffee-mate creamers instead of the International Delight variety at my office. If our faithful readers will recall, one of the nice perks about drinking Flavia every single day is that other types of coffee will taste so much better, even if the other type of coffee is another brand of instant coffee. This Keurig combination is definitely worlds better than what I’ve subjected myself to on a daily basis here in the office.

To start, the coffee is from Paul Newman’s company, Newman’s Own Organics, and therefore it is automatically awesome. People a generation ahead of me will probably conjure up words like “cool” or “suave” or “sexy” whenever they think of Paul Newman. To me, he’s just “awesome” mostly because of his role as Reggie Dunlop in Slap Shot. (Note: Yes, I realize the movie came out in 1977, hence before I was born, but this was my first Paul Newman movie which I watched when I was kid.)

The coffee tastes smooth, there’s no bitter aftertaste, and before I know it my cup is empty – all signs of great instant coffee at the office.

The French vanilla creamer by Coffee-mate is stronger than the International Delight creamer, if that’s any piece of information you think is worth remembering.

My only problem with this coffee is that although the package claims it is “Extra Bold,” there is nothing “bold” about this coffee except for the fact that it claims to be certified organic. The only bold thing about this coffee is that it makes me want to “put on the foil” before going to work.

In tribute of the fact that I continue to refuse to believe that Paul Newman is no longer alive, instead of using our traditional Dos Equis Most Interesting Man logo to indicate good coffee, I’m changing things up a bit today.

Enjoy your coffee.

Flavia Combo: Costa Rica with Half & Half

I’ve been to Costa Rica. I’ve tasted Costa Rican coffee. Costa Rican coffee is a friend of mine. Flavia Combo: Costa Rica with Half & Half, you’re no Costa Rican coffee.

If I was a Tico and this combination of instant coffee was the only thing left on the planet, I’d rather do this instead.

The beauty of Costa Rican coffee is that it’s strong. Very strong. This Flavia coffee is weak at best. Worst of all, it simply tastes like garbage. The smell is atrocious, it looks disgusting, there’s a brutal aftertaste, and the coffee saps your will to enjoy liquid beverages.

Now, I’m not sure if it’s because I lost the “Mini-Moo lottery,” but check out those little white homies floating around in my coffee.

Unfortunately/fortunately, that’s not dandruff. That’s American no-refrigeration ingenuity at its finest. Either I didn’t shake the creamer well enough or I simply picked an old creamer that has seen better days. In any case, it was a lose-lose situation.

If House Blend with Half & Half gets the Dos Equis Interesting Man logo, then it’s time to unveil the exact opposite. I now pronounce the Chris Farley "Logo of Rage," courtesy of this timeless skit from Saturday Night Live.

Enjoy your coffee.

Flavia Combo: House Blend with Half and Half

"I don't always drink Flavia, but when I do, I prefer house blend."


Okay, that first part about not always drinking flavia isn't true. I would say that I've had at least one flavia coffee pretty much every day at work for the past 16 months. The house blend has easily become my "go to" drink but I can't really tell you when or why it became the default choice. For some reason it just seems like the standard flavor while the others are there to provide occasional reprieve.

After being in the house blend routine for a while I eventually noticed how it is described on the packet: "medium roast, rich & fruity". Fruity? I mean, we all know those descriptions are BS, but for a minute that particular adjective became the source of a few jokes along the lines of the old adage "you are what you eat" (or drink in this case). Laugh it up, guys. You're the ones drinking hazelnut/irish cream .

For me, house blend has locked down the title for my preferred drink here in the office. I typically take it with some "half & half". I had to put that in quotes because I still don't understand how an actual dairy product can have that long a shelf life and not require refrigeration. More on that later.

Despite its versatility, there are simply some occasions where house blend will not cut it. This is undoubtedly due to the fact that its strength rating is only 3 out of 7. For those early mornings that follow late nights, or those afternoons that follow a coma-inducing lunch, a 3 is simply not going to get the job done. But hey, nobody's perfect.

Flavia Combo: Ethiopian with Hazelnut

If there’s a Flavia combination that is at the top of my list, Ethiopian blend with hazelnut creamer is not at the top. But, shockingly, it’s near the top.

I was informed by my fellow coworker yesterday that one of the bosses at my workplace enjoys the Ethiopian blend the most. I immediately laughed after hearing this information even though, technically, the boss has probably been drinking Flavia for about a decade longer than I have.

I decided to add hazelnut creamer to this blend since it’s the last of the “Big Three” flavored creamers we have (on a consistent basis – more on this in another post) at our office. At first, the hazelnut creamer completely overruns the aroma that ascends from the coffee, but it gradually dissipates and blends into nothing more than a subtle hint. It becomes an innuendo, if you will, of hazelnut.

The first sip is actually quite pleasant, which is always something nice as I am forced to recall my recent disastrous experience with the Sumatra blend. Expecting the taste to degenerate rapidly, I’m actually shocked that the subtle flavors have maintained so well after the third and fourth sip. What makes this a decent combination is that there isn’t that harsh/chemical aftertaste that usually accompanies these instant coffee blends. I keep waiting for it to appear, but it hasn’t come yet.

Now I’m thinking to myself “I have no idea what actual coffee from Ethiopia tastes like, but this isn’t half as bad as I initially imagined.” Of course, this coffee has done nothing to make me want to travel to Ethiopia to find out, but I don’t really expect that from any coffee I drink.

After finishing half of the coffee, I’m surprised that I haven’t had the urge to vomit or drink toilet water.

For me, the sign of a good instant coffee at the workplace is when I reach down to grab my cup and realize that I’ve got only enough for one last sip – and feel genuinely disappointed that there isn’t any more left. I haven’t quite felt this way with the Ethiopian-hazelnut blend but it’s close. I must admit that this combination will definitely squeeze its way into the weekly rotation – until someone makes fun of me and I backtrack from everything I’ve written just now.

Recommendation: I’d give this one a shot and see if it makes your instant coffee rotation.